STRATEGIC MARKETING

Let’s develop a forward-looking marketing strategy together

Since marketing is a strategic development tool, we define with you the aims that will help your company grow. You can count on our extensive experience with a varied clientele and a structured approach.

Audit stratégique en équipe

Strategic audit

During this audit, we analyze the efficiency of your sales and marketing strategies. Are your tools optimal for retaining existing customers and acquiring new ones? This analysis provides you with solid recommendations and leads to achieving your growth and profitability objectives… and helps you to prepare for the future.

Market positioning analysis

Market positioning analysis is an integral part of the strategic audit. The objective is to study your competitive position through sector benchmarking. Even when carried out independently of a strategic audit, it measures indicators that are very valuable for implementing your marketing strategy!

  • Company and brand awareness
  • Market responsiveness to your products and services
  • Consistency between your commercial objectives and the expectation of your customers or prospects
  • Highlighting possible market niches or disruptive development paths
  • Optimally locating your business based on the principles of geomarketing
Analyse des positionnements sur le marché

Martine Constant, that is:

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